Gourmet Ice Creamery, Coolhaus, Launches Cool.haus
Since making their grand debut at Coachella in 2009, Coolhaus has journeyed quite the distance.
To date, Coolhaus can be found in over 4,000 retailers across the country, including Whole Foods, Kroger, and Safeway in addition to Asia and the Middle East. The company operates a fleet of ten ice cream trucks in LA, NYC, and Dallas and operates two scoop shop storefronts in Southern California. They also specialize in private events, catering and activations, curating innovative experiences combined with extraordinary quality-driven ice cream.
To keep up with their success, it became evident that in order to reach the masses on a more efficient level and also to launch a comprehensive and significantly more affordable ecommerce platform for their ice cream, CEO Natasha Case decided they needed to revamp their website.
Www.cool.haus (new site name), the perfect online destination for all of your gourmet ice cream needs, makes it easier to navigate your favorite flavors and Coolhaus swag from the source right to your door.
Ordering ice cream, whether a single pint or a dozen “sammies”—is now available with the roll of the finger and the click of a mouse. Build “packs” of best-selling pints, bars, and “sammies” in either six or twelve count boxes, mixing and matching your ideal delivery. Also, now, depending on your location—one click brings you directly to GrubHub—you know, for those emergency ice cream needs when you absolutely need on-demand decadent ice cream sandwich delivery. A savvy store locator helps you find the nearest retailer in your zip code and by product type—whether at home or on-the-go, making it quicker and more convenient to track down that pint of Balsamic Fig & Marscarpone. Lastly, Cool.haus can be accessed by desktop, tablet, and your mobile devices—making it one hundred percent responsive with top-notch mobility.
Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into “cool houses” in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them – and eventually decided to take their newfound passion (dubbed “Farchitecture,” or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren’t crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well…the rest is history.
DoubleDown.Digital is a digital marketing and innovation incubation firm, servicing world-renowned athletes, entertainers, brands and startups. To learn more about how DoubleDown.Digital can help increase your company’s digital footprint — both on social media and through original content creation — please contact us.